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The Moment Qualitative Research Changed My Mind About Our Product
We were so proud of our app's new dashboard. The metrics looked good, and the analytics showed people were using it. But something felt off—our premium upgrade rate was stagnant. We decided to supplement our numbers with some UX qualitative research and conducted a handful of user interviews.
What we learned was humbling. While users could use the dashboard, the interviews revealed they didn't trust it. The data visualizations we thought were clever were perceived as confusing; our "insightful" summaries came across as jargon. The analytics alone could never have uncovered this critical emotional barrier.
That experience cemented for me that UX qualitative research isn't a nice-to-have—it's essential for understanding the human story behind the data points. It answers the "why" that metrics can only hint at. It transformed how we build and iterate, ensuring we design for user understanding, not just user action.
What we learned was humbling. While users could use the dashboard, the interviews revealed they didn't trust it. The data visualizations we thought were clever were perceived as confusing; our "insightful" summaries came across as jargon. The analytics alone could never have uncovered this critical emotional barrier.
That experience cemented for me that UX qualitative research isn't a nice-to-have—it's essential for understanding the human story behind the data points. It answers the "why" that metrics can only hint at. It transformed how we build and iterate, ensuring we design for user understanding, not just user action.
Hej folkens, jeg havde en trist dag på jobbet i Danmark og trængte til at slå hjernen fra. På et lille dansk community om gambling var der flere, der nævnte Spilnu som “fint til små stakes”, så jeg prøvede. Jeg satte min egen grænse og nægtede at hæve indsatsen, uanset hvad. De første 40 minutter skete der næsten ingenting, bare små dryp. Til sidst overvejede jeg at lukke ned, men så kom der en bonusrunde, der for en gangs skyld betalte ordentligt. Jeg tog gevinsten, lukkede siden og gik i seng i langt bedre humør end tidligere på dagen.
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